Partner swaps that actually happen.
You and another founder agree to promote each other. Then the swap stalls: nobody owns the dates, the assets go missing, and nobody follows up. Surka runs it for you, from yes to results.
Your part: agree to the terms, approve the assets, and deliver your side.
An example deal sheet
Newsletter feature for an extended trial
Shopify app for appointment booking
Gives
An extra free month for readers who sign up through the issue's link
By November 30, 2026
Kept 2 of 2 commitments
Newsletter for clinic managers
Gives
A dedicated section in the October 17 issue
By October 17, 2026
No swaps through Surka yet
What Surka does after you say yes
Most swaps die for boring reasons. The terms are vague, nobody owns the timeline, assets go missing, tracking is a mess, and nobody follows up. Each step below removes one of those.
Writes the deal sheet
What each side gives, and by when, on one page. Your partner can accept, suggest changes, or decline without making an account.
Drafts the copy and assets
The blurb, the image, the link. You approve them once.
Tracks the follow-up
Dates stay on the deal sheet. During the first pilot, we'll follow up with both sides manually; automated email delivery is not live yet.
Checks that it happened
Against the newsletter archive, the live listing, or a screenshot. Each side's delivery is checked, not assumed.
Shows what it produced
A tracking link or code on every placement, and a short report to both sides when the swap closes.
Your record travels with you
Every swap records whether each side delivered on time. That record shows on your next deal sheet, so bigger partners can see you keep your word. Old misses fade, and one bad swap won't follow you forever.
Your numbers stay yours
Installs and signups from a swap are shared only with the two sides. Reputation counts commitments kept, never results, because you control whether you deliver, not whether an audience clicks.
Have a swap that stalled?
Send it to us. We'll run it from the terms to the results, and it's free while we're starting out.